Email marketing refers to the type of online business promotion where companies or their representatives send emails to a pre-prepared email list requesting for business or encouraging the email recipients to do business with the sender or their representatives. These emails are commercial in nature. Email marketing aims to foster customer loyalty, trust and brand awareness. With Email marketing, online marketing businesses can enhance the relationship between the merchant and their customers (current and previous), encouraging customers to do a repeat business with the dealer, persuading current and prospective customers to buy from the merchant/dealer immediately. These emails also serve to share third-party ads with the recipient. For a blogger with a huge following, convincing readers ready to subscribe to receive content over the mail is just a walk in the park. To be successful in doing email marketing, the business needs to have one of the leading email marketing applications such as MailChimp, Robly, Uber, etc.